About The
ImAgination Lab

We built The Imagination Lab on a simple truth:
Business performance is only limited by what one imagines is possible...
About The Imagination Lab
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From $100m to $1.3bn in 12 years

Prior to The Imagination Lab, our founders, Susan and Simon transformed a logistics business by
engineering unique advantage through people, systems and strategic execution.

Our Story

Susan brought deep expertise in people, leadership and high-performing teams. Simon brought financial acumen, M&A capability and value creation discipline.

Together, they built an organisation where culture and capability drove commercial performance, and where strategic systems enabled sustainable scale.
Our Story
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Organic growth
through people and
performance

By developing talent internally, hiring for culture fit and creating conditions where people gave their best every day, Susan cultivated an extremely high-performing team. The results speak for themselves: 97% customer retention and a Net Promotor Score (NPS) of +60. These exceptional results became competitive advantages and key value drivers.
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Technology and
Strategic M&A for
scale

Simon led a major investment in technology, providing scalability and enhancing customer experience with visibility, automation and data-driven decision-making. He then structured and executed seven strategic acquisitions over five years, each earnings-accretive and integrated without losing momentum or margin.
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Positioned for
exceptional exits

Strong leadership bench. Scalable systems. Demonstrable performance. World-class customer metrics. The business attracted significant global interest and commanded a premium multiple. These principles now form our playbook to help founders, boards and private equity funds to create unique advantages and secure exceptional exits.

Results at a glance

The business grew organically at 15% year-on-year before a focused 5-year transformation tripled EBITDA from $16
million to $50 million. Strategic acquisitions then accelerated group profitability by a further 2.5×. This transformation
culminated in two exceptional exits – first to Singapore Post and later to private equity for $1.3 billion.

$100M TO $1.3B

revenue growth in 12 years

15%

organic growth
year-on-year

EBITDA TRIPLED

from $16M to $50M (organic) over 5 years ($110M including M&A)

2.5x

additional group profitability
improvement through M&A

2

successful exits

7

successful, earnings-accretive acquisitions

97%

customer retention

+60

NPS (best in class)

PREMIUM EXIT MULTIPLE

SELF- FUNDED GROWTH

Your partners in excellence

The Imagination Lab is led by two experienced CEOs who've built,
scaled and exited high-performance businesses.
Founder

Susan Beling

Co-Founder & Director
Susan is an experienced CEO with deep expertise in people, leadership and building high-performing teams. Having led through growth, transformation and successful exits, she understands that sustainable performance is built on capability, culture and leadership depth. Her approach combines strategic clarity with human insight, ensuring that businesses don't just scale, but scale with the right people in the right roles. Susan specialises in leadership development, culture transformation and organisational capability building.

Simon Slagter

Co-Founder & Director
Simon is an experienced CEO with deep expertise in finance, M&A and value creation. With a proven track record of driving enterprise value through strategy and execution, he has led businesses through significant growth and successful exits. His approach focuses on the financial and operational infrastructure that maximises EBITDA, strengthens organisational capability and positions businesses to command premium valuations. Simon specialises in value creation strategy, M&A execution and exit optimisation.

Our team

Beyond our founding partners, our team includes experienced practitioners across leadership,
operational excellence, human resources, change management and finance.
Each brings deep experience and the ability to move quickly. Working alongside your
leadership team to build capability and drive measurable outcomes, this team will add depth and
specialised capability to your business.

Our values

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Imaginative

We're curious, creative and unconventional. We see possibility where others see limitation and apply creativity to unlock new ways of performing, leading and growing.
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Disciplined

We're decisive, structured and accountable. We turn imagination into performance through systems, rhythm and rigour.
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Human

We're authentic, principled and distinctive. We bring energy and individuality to business, as real people, grounded in integrity and unafraid to do things differently.